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658.827 NAD    
      Living brands : collaboration + innovation = customer fascination / Raymond A. Nadeau. Nadeau, Raymond.; General Collection:AVAILABLE ; 658.827 NAD   PRINTED MATL c2007
      Living brands : collaboration + innovation = customer fascination / Raymond A. Nadeau. Nadeau, Raymond.; General Collection:AVAILABLE ; 658.827 NAD   PRINTED MATL c2007
658.827 SCH    
      Marketing aesthetics : the strategic management of brands, identity, and image / Bernd Schmitt, Alex Schmitt, Bernd.; General Collection:AVAILABLE ; 658.827 SCH   PRINTED MATL c1997
      Marketing aesthetics : the strategic management of brands, identity, and image / Bernd Schmitt, Alex Schmitt, Bernd.; General Collection:AVAILABLE ; 658.827 SCH   PRINTED MATL c1997
658.827 TAY : Brand stretch : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout / by David Taylor.     
      Brand stretch : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout / by David T Taylor, David,; General Collection:AVAILABLE ; 658.827 TAY   PRINTED MATL c2004
658.827 TEM : Advanced brand management : from vision to valuation / Paul Temporal.     
      Advanced brand management : from vision to valuation / Paul Temporal. Temporal, Paul.; General Collection:AVAILABLE ; 658.827 TEM   PRINTED MATL c2002
658.827 VIN : Accidental branding : how ordinary people build extraordinary brands / David Vinjamuri.     
      Accidental branding : how ordinary people build extraordinary brands / David Vinjamuri. Vinjamuri, David,; General Collection:AVAILABLE ; 658.827 VIN   PRINTED MATL c2008
658.827 WAR : The power of the purse : how smart businesses are adapting to the world's most important consumers - women / by Fara Warner.     
      The power of the purse : how smart businesses are adapting to the world's most important consumers - Warner, Fara.; General Collection:AVAILABLE ; 658.827 WAR   PRINTED MATL 2010
658.827 YOU : Brand media strategy : integrated communications planning in the digital era / Antony Young.     
      Brand media strategy : integrated communications planning in the digital era / Antony Young. Young, Antony,; General Collection:AVAILABLE ; 658.827 YOU   PRINTED MATL 2011
658.82/BUR    
      Promotion management / John J Burnett. Burnett, John J.; General Collection:AVAILABLE ; 658.82/BUR   PRINTED MATL 1993
      Promotion management / John J Burnett. Burnett, John J.; General Collection:AVAILABLE ; 658.82/BUR   PRINTED MATL 1993
658.83    
      Brands : a marketing game / Randall G Chapman. Chapman, Randall G.; General Collection:AVAILABLE ; 658.83   PRINTED MATL 1992
      Marketing research. Chisnall, Peter M.; General Collection:AVAILABLE ; 658.83   PRINTED MATL 1992
      Marketing research : text and cases / Harper W.Boyd,Jr. ; Ralph Westfall ; Stanley F.Stasch. Boyd,Jr., Harper W.; General Collection:AVAILABLE ; 658.83   PRINTED MATL 1989
      Marketing research in a marketing environment / William R. Dillon, Thomas J. Madden, Neil H. Firtle. Dillon, William R.; General Collection:AVAILABLE ; 658.83   PRINTED MATL 1987
51 additional entries    
658.83 BAI : Introducing marketing research / Paul Baines, Bal Chansarkar.     
      Introducing marketing research / Paul Baines, Bal Chansarkar. Baines, Paul,; General Collection:AVAILABLE ; 658.83 BAI   PRINTED MATL c2002
658.83 BUR    
      Marketing research : online research applications / Alvin C. Burns, Ronald F. Bush. Burns, Alvin C.; General Collection:AVAILABLE ; 658.83 BUR   PRINTED MATL 2003
      Marketing research / Alvin C. Burns, Ronald F. Bush. Burns, Alvin C.; General Collection:AVAILABLE ; 658.83 BUR   PRINTED MATL c2000
      Marketing research / Alvin C. Burns, Ronald F. Bush. Burns, Alvin C.; General Collection:AVAILABLE ; 658.83 BUR   PRINTED MATL c2000
      Marketing research : with SPSS 13.0 student version for windows / Alvin C. Burns, Ronald F. Bush. Burns, Alvin C.; General Collection:AVAILABLE ; 658.83 BUR   PRINTED MATL 2006
      Marketing research : with SPSS 13.0 student version for windows / Alvin C. Burns, Ronald F. Bush. Burns, Alvin C.; General Collection:AVAILABLE ; 658.83 BUR   PRINTED MATL 2006
658.83 Burns    
      Marketing research / Alvin C. Burns, Ronald F. Bush. Burns, Alvin C.; General Collection:AVAILABLE ; 658.83 Burns   PRINTED MATL 1997
      Marketing research / Alvin C. Burns, Ronald F. Bush. Burns, Alvin C.; General Collection:AVAILABLE ; 658.83 Burns   PRINTED MATL 1997
658.83 CHI    
      The essence of marketing research / Peter M.Chisnall. Chisnall, Peter M.; General Collection:AVAILABLE ; 658.83 CHI   PRINTED MATL 1991
      The essence of marketing research / Peter M.Chisnall. Chisnall, Peter M.; General Collection:AVAILABLE ; 658.83 CHI   PRINTED MATL 1991
658.83 CHU : Basic marketing research / Gilbert A. Churchill, Tom J. Brown, Tracy A. Suter.     
      Basic marketing research / Gilbert A. Churchill, Tom J. Brown, Tracy A. Suter. Churchill, Gilbert A.; General Collection:AVAILABLE ; 658.83 CHU   PRINTED MATL c2010
658.83 Crask : Marketing research : principles and applications / Melvin Crask, Richard J. Fox, Roy G. Stout.     
      Marketing research : principles and applications / Melvin Crask, Richard J. Fox, Roy G. Stout. Crask, Melvin.; General Collection:AVAILABLE ; 658.83 Crask   PRINTED MATL 1995
658.83 FAR    
      Marketing metrics : 50+ metrics every executive should master / Neil T. Bendle ... [et al.]. General Collection:AVAILABLE ; 658.83 FAR   PRINTED MATL 2006
      Marketing metrics : 50+ metrics every executive should master / Neil T. Bendle ... [et al.]. General Collection:AVAILABLE ; 658.83 FAR   PRINTED MATL 2006
      Marketing metrics : 50+ metrics every executive should master / Neil T. Bendle ... [et al.]. General Collection:AVAILABLE ; 658.83 FAR   PRINTED MATL 2006
658.83 GRE : Research for marketing decisions / Paul E Green ; Donald S Tull ; Gerald Albaum.     
      Research for marketing decisions / Paul E Green ; Donald S Tull ; Gerald Albaum. Green, Paul E.; General Collection:AVAILABLE ; 658.83 GRE   PRINTED MATL 1988
658.83 GRO : Principles of international marketing research / Len Groves.     
      Principles of international marketing research / Len Groves. Groves, Len.; General Collection:AVAILABLE ; 658.83 GRO   PRINTED MATL 1994
658.83 HAI : Marketing research : within a changing information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau.     
      Marketing research : within a changing information environment / Joseph F. Hair, Jr., Robert P. Bush, Hair, Joseph F.; General Collection:AVAILABLE ; 658.83 HAI   PRINTED MATL 2005
658.83 Kent    
      Marketing research : measurement, method and application / Raymond Kent. General Collection:AVAILABLE ; 658.83 Kent   PRINTED MATL 1999
      Marketing research : measurement, method and application / Raymond Kent. General Collection:AVAILABLE ; 658.83 Kent   PRINTED MATL 1999
658.83 Kress : Marketing research.     
      Marketing research. Kress, George.; General Collection:AVAILABLE ; 658.83 Kress   PRINTED MATL 1988
658.83 LUR    
      Researchwatching : lifting the lid on market research / Giles Lury. Lury, Giles.; General Collection:AVAILABLE ; 658.83 LUR   PRINTED MATL c2004
      Researchwatching : lifting the lid on market research / Giles Lury. Lury, Giles.; General Collection:AVAILABLE ; 658.83 LUR   PRINTED MATL c2004
      Researchwatching : lifting the lid on market research / Giles Lury. Lury, Giles.; General Collection:AVAILABLE ; 658.83 LUR   PRINTED MATL c2004
      Researchwatching : lifting the lid on market research / Giles Lury. Lury, Giles.; General Collection:AVAILABLE ; 658.83 LUR   PRINTED MATL c2004
658.83 MAL    
      Marketing research : an applied orientation / Naresh K. Malhotra. Malhotra, Naresh K.; General Collection:AVAILABLE ; 658.83 MAL   PRINTED MATL 2004
      Marketing research : an applied approach / Naresh Malhotra, David Birks. Malhotra, Naresh K.; General Collection:AVAILABLE ; 658.83 MAL   PRINTED MATL 2000
      Marketing research : an applied approach / Naresh Malhotra, David Birks. Malhotra, Naresh K.; General Collection:AVAILABLE ; 658.83 MAL   PRINTED MATL 2000
      Marketing research : an applied approach / Naresh Malhotra, David Birks. Malhotra, Naresh K.; General Collection:AVAILABLE ; 658.83 MAL   PRINTED MATL 2000
16 additional entries    
658.83 MC DAN : Marketing research essentials / Carl McDaniel, Jr., Roger Gates.     
      Marketing research essentials / Carl McDaniel, Jr., Roger Gates. McDaniel, Carl D.; General Collection:AVAILABLE ; 658.83 MC DAN   PRINTED MATL c2010
658.83 MCD : Marketing research essentials / Carl McDaniel Jr., Roger Gates.     
      Marketing research essentials / Carl McDaniel Jr., Roger Gates. McDaniel, Carl D.; General Collection:AVAILABLE ; 658.83 MCD   PRINTED MATL c2004
658.83 McDaniel : Marketing research essentials / Carl McDaniel ; Roger Gates.     
      Marketing research essentials / Carl McDaniel ; Roger Gates. McDaniel, Carl D.; General Collection:AVAILABLE ; 658.83 McDaniel   PRINTED MATL 1998
658.83 MOUTHINO : Applied marketing research / Luiz Moutinho ; Martin Evans.     
      Applied marketing research / Luiz Moutinho ; Martin Evans. Moutinho, Luiz.; General Collection:AVAILABLE ; 658.83 Moutinho, 658.83 MOUTHINO   PRINTED MATL 1992
658.83 Moutinho    
      Applied marketing research / Luiz Moutinho ; Martin Evans. Moutinho, Luiz.; General Collection:AVAILABLE ; 658.83 Moutinho, 658.83 MOUTHINO   PRINTED MATL 1992
      Applied marketing research / Luiz Moutinho ; Martin Evans. Moutinho, Luiz.; General Collection:AVAILABLE ; 658.83 Moutinho, 658.83 MOUTHINO   PRINTED MATL 1992
      Applied marketing research / Luiz Moutinho ; Martin Evans. Moutinho, Luiz.; General Collection:AVAILABLE ; 658.83 Moutinho, 658.83 MOUTHINO   PRINTED MATL 1992
      Applied marketing research / Luiz Moutinho ; Martin Evans. Moutinho, Luiz.; General Collection:AVAILABLE ; 658.83 Moutinho, 658.83 MOUTHINO   PRINTED MATL 1992
658.83 PET : Learning from winners : how the ARF David Ogilvy Award winners use market research to create advertising success / Raymond Pettit.     
      Learning from winners : how the ARF David Ogilvy Award winners use market research to create advertis Pettit, Raymond C.; General Collection:AVAILABLE ; 658.83 PET   PRINTED MATL c2008
658.83 PRO    
      Essentials of marketing research / Tony Proctor. Proctor, Tony.; General Collection:AVAILABLE ; 658.83 PRO   PRINTED MATL 2005
      Essentials of marketing research / Tony Proctor. Proctor, Tony.; General Collection:AVAILABLE ; 658.83 PRO   PRINTED MATL 2005
      Essentials of marketing research / Tony Proctor. Proctor, Tony.; General Collection:AVAILABLE ; 658.83 PRO   PRINTED MATL 2005
658.83 SHI : Marketing research / Eric Shiu ... [et al.].     
      Marketing research / Eric Shiu ... [et al.]. General Collection:AVAILABLE ; 658.83 SHI   PRINTED MATL c2009
658.83 SMI : The art & science of interpreting market research evidence / D.V.L. Smith and J.H. Fletcher.     
      The art & science of interpreting market research evidence / D.V.L. Smith and J.H. Fletcher. Smith, D. V. L.; General Collection:AVAILABLE ; 658.83 SMI   PRINTED MATL c2004
658.83 VAN HAM : Market research handbook.     
      Market research handbook. General Collection:AVAILABLE ; 658.83 VAN HAM   PRINTED MATL 2007
658.83 Weiers : Marketing research / Ronald M. Weiers.     
      Marketing research / Ronald M. Weiers. Weiers, Ronald M.; General Collection:AVAILABLE ; 658.83 Weiers   PRINTED MATL 1988
658.83 West    
      Marketing research / Chris West. West, Chris.; General Collection:AVAILABLE ; 658.83 West   PRINTED MATL 1998
      Marketing research / Chris West. West, Chris.; General Collection:AVAILABLE ; 658.83 West   PRINTED MATL 1998
658.83 ZIK : Exploring marketing research / William G Zikmund.     
      Exploring marketing research / William G Zikmund. Zikmund, William G.; General Collection:AVAILABLE ; 658.83 Zikmund, 658.83 ZIK   PRINTED MATL 1997
658.83 Zikmund : Exploring marketing research / William G Zikmund.     
      Exploring marketing research / William G Zikmund. Zikmund, William G.; General Collection:AVAILABLE ; 658.83 Zikmund, 658.83 ZIK   PRINTED MATL 1997
658.83025    
      Database marketing : know what your customer wants / Ian Linton. Linton, Ian.; General Collection:AVAILABLE ; 658.83025   PRINTED MATL 1995
      Database marketing : know what your customer wants / Ian Linton. Linton, Ian.; General Collection:AVAILABLE ; 658.83025   PRINTED MATL 1995
658.8302854678 / 22 : Handbook of online marketing research / Joshua Grossnickle, Oliver Raskin.     
      Handbook of online marketing research / Joshua Grossnickle, Oliver Raskin. Grossnickle, Joshua.; General Collection:AVAILABLE ; 658.8302854678 GRO   PRINTED MATL c2001
658.8302854678 GRO : Handbook of online marketing research / Joshua Grossnickle, Oliver Raskin.     
      Handbook of online marketing research / Joshua Grossnickle, Oliver Raskin. Grossnickle, Joshua.; General Collection:AVAILABLE ; 658.8302854678 GRO   PRINTED MATL c2001
658.8305195 / 20 : Sampling and statistics / Paul Hague ; Paul Harris.     
      Sampling and statistics / Paul Hague ; Paul Harris. Hague, Paul.; General Collection:AVAILABLE ; 658.8305195 HAG   PRINTED MATL 1993
658.8305195 HAG : Sampling and statistics / Paul Hague ; Paul Harris.     
      Sampling and statistics / Paul Hague ; Paul Harris. Hague, Paul.; General Collection:AVAILABLE ; 658.8305195 HAG   PRINTED MATL 1993
658.834    
      Being the shopper : understanding the buyer's choice / Phil Lempert. Lempert, Phil.; General Collection:AVAILABLE ; 658.834 LEM   PRINTED MATL 2002
      Consumer behaviour / Ray Wright. Wright, Ray,; General Collection:AVAILABLE ; 658.834 WRI   PRINTED MATL 2006
      Consumer Behaviour / James F. Engel, Roger D. Blackwell, Paul W. Miniard. Engel, James F.; General Collection:AVAILABLE ; 658.834 Eng   PRINTED MATL 1993
      Consumer panels / Seymour Sudman, Brian Wansink. Sudman, Seymour.; General Collection:AVAILABLE ; 658.834 SUD   PRINTED MATL c2002
2 additional entries    
658.834 ABR    
      The observational research handbook : understanding how consumers live with your product / Bill Abram Abrams, Bill.; General Collection:AVAILABLE ; 658.834 ABR   PRINTED MATL 2000
      The observational research handbook : understanding how consumers live with your product / Bill Abram Abrams, Bill.; General Collection:AVAILABLE ; 658.834 ABR   PRINTED MATL 2000
658.834 Eng : Consumer Behaviour / James F. Engel, Roger D. Blackwell, Paul W. Miniard.     
      Consumer Behaviour / James F. Engel, Roger D. Blackwell, Paul W. Miniard. Engel, James F.; General Collection:AVAILABLE ; 658.834 Eng   PRINTED MATL 1993
658.834 LEM : Being the shopper : understanding the buyer's choice / Phil Lempert.     
      Being the shopper : understanding the buyer's choice / Phil Lempert. Lempert, Phil.; General Collection:AVAILABLE ; 658.834 LEM   PRINTED MATL 2002
658.834 SUD : Consumer panels / Seymour Sudman, Brian Wansink.     
      Consumer panels / Seymour Sudman, Brian Wansink. Sudman, Seymour.; General Collection:AVAILABLE ; 658.834 SUD   PRINTED MATL c2002
658.834 WRI : Consumer behaviour / Ray Wright.     
      Consumer behaviour / Ray Wright. Wright, Ray,; General Collection:AVAILABLE ; 658.834 WRI   PRINTED MATL 2006
658.8340 : Monographs of The Journal of Consumer Research     
      Monographs of The Journal of Consumer Research   JOURNALS
658.834082 / 22 : Power of the purse : how smart businesses are adapting to the world's most important consumers - women / Fara Warner.     
      Power of the purse : how smart businesses are adapting to the world's most important consumers - wome Warner, Fara.; General Collection:AVAILABLE ; 658.834082 WAR   PRINTED MATL 2005
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