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658.827 GOB    
      Emotional branding ; the new paradigm for connecting brands to people / by Marc Gob. Gob, Marc.; General Collection:AVAILABLE ; 658.827 GOB   PRINTED MATL c2001
      Emotional branding ; the new paradigm for connecting brands to people / by Marc Gob. Gob, Marc.; General Collection:AVAILABLE ; 658.827 GOB   PRINTED MATL c2001
658.827 GRE : Branding across borders : a guide to global brand marketing / James R. Gregory with Jack G. Wiechmann.     
      Branding across borders : a guide to global brand marketing / James R. Gregory with Jack G. Wiechman Gregory, James R.; General Collection:AVAILABLE ; 658.827 GRE   PRINTED MATL 2001
658.827 Hart    
      Brands : the new wealth creators / edited by Susannah Hart ; John Murphy. General Collection:AVAILABLE ; 658.827 Hart   PRINTED MATL 1998
      Brands : the new wealth creators / edited by Susannah Hart ; John Murphy. General Collection:AVAILABLE ; 658.827 Hart   PRINTED MATL 1998
658.827 HOL / 22 : How brands become icons : the principles of cultural branding / Douglas B. Holt.     
      How brands become icons : the principles of cultural branding / Douglas B. Holt. Holt, Douglas B.; General Collection:AVAILABLE ; 658.827 HOL   PRINTED MATL c2004
658.827 KEL    
      Best practice cases in branding : lessons from the world's strongest brands / Kevin Lane Keller. Keller, Kevin Lane,; General Collection:AVAILABLE ; 658.827 KEL   PRINTED MATL c2003
      Strategic brand management : building, measuring, and managing brand equality / Kevin Lane Keller. Keller, Kevin Lane,; General Collection:AVAILABLE ; 658.827 KEL   PRINTED MATL 2007
      Strategic brand management : building, measuring, and managing brand equality / Kevin Lane Keller. Keller, Kevin Lane,; General Collection:AVAILABLE ; 658.827 KEL   PRINTED MATL 2007
      Best practice cases in branding : lessons from the world's strongest brands / Kevin Lane Keller Keller, Kevin Lane,; General Collection:AVAILABLE ; 658.827 KEL   PRINTED MATL c2008
      Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. Keller, Kevin Lane,; Short Loan:AVAILABLE ; 658.827 KEL   PRINTED MATL c2013
658.827 KOC : The world's greatest brands / edited by Nicholas Kochan.     
      The world's greatest brands / edited by Nicholas Kochan. General Collection:AVAILABLE ; 658.827 KOC   PRINTED MATL 1996
658.827 KUM : Private label strategy : how to meet the store brand challenge / Nirmalya Kumar, Jan-Benedict E.M. Steenkamp.     
      Private label strategy : how to meet the store brand challenge / Nirmalya Kumar, Jan-Benedict E.M. St Kumar, Nirmalya.; General Collection:AVAILABLE ; 658.827 KUM   PRINTED MATL c2007
658.827 Lilien : New product and brand management : marketing engineering applications / Gary L. Lilien, Arvind Rangaswamy.     
      New product and brand management : marketing engineering applications / Gary L. Lilien, Arvind Rangas Lilien, Gary L.,; General Collection:AVAILABLE ; 658.827 Lilien   PRINTED MATL 1999
658.827 LIN    
      Brand sense : build powerful brands through touch, taste, smell, sight, and sound / Martin Lindstrom Lindstrm, Martin,; General Collection:AVAILABLE ; 658.827 LIN   PRINTED MATL c2005
      Brand sense : build powerful brands through touch, taste, smell, sight, and sound / Martin Lindstrom Lindstrm, Martin,; General Collection:AVAILABLE ; 658.827 LIN   PRINTED MATL c2005
      Brand sense : build powerful brands through touch, taste, smell, sight, and sound / Martin Lindstrom Lindstrm, Martin,; General Collection:AVAILABLE ; 658.827 LIN   PRINTED MATL c2005
658.827 MOR    
      The pirate inside : building a challenger brand culture within yourself and your organization / Adam Morgan, Adam.; General Collection:AVAILABLE ; 658.827 MOR   PRINTED MATL c2004
      The pirate inside : building a challenger brand culture within yourself and your organization / Adam Morgan, Adam.; General Collection:AVAILABLE ; 658.827 MOR   PRINTED MATL c2004
      Eating the big fish : how challenger brands can compete against brand leaders / Adam Morgan. Morgan, Adam.; General Collection:AVAILABLE ; 658.827 MOR   PRINTED MATL c1999
      Eating the big fish : how challenger brands can compete against brand leaders / Adam Morgan. Morgan, Adam.; General Collection:AVAILABLE ; 658.827 MOR   PRINTED MATL c1999
      The pirate inside : building a challenger brand culture within yourself and your organization / Adam Morgan, Adam.; General Collection:AVAILABLE ; 658.827 MOR   PRINTED MATL c2004
658.827 NAD    
      Living brands : collaboration + innovation = customer fascination / Raymond A. Nadeau. Nadeau, Raymond.; General Collection:AVAILABLE ; 658.827 NAD   PRINTED MATL c2007
      Living brands : collaboration + innovation = customer fascination / Raymond A. Nadeau. Nadeau, Raymond.; General Collection:AVAILABLE ; 658.827 NAD   PRINTED MATL c2007
658.827 SCH    
      Marketing aesthetics : the strategic management of brands, identity, and image / Bernd Schmitt, Alex Schmitt, Bernd.; General Collection:AVAILABLE ; 658.827 SCH   PRINTED MATL c1997
      Marketing aesthetics : the strategic management of brands, identity, and image / Bernd Schmitt, Alex Schmitt, Bernd.; General Collection:AVAILABLE ; 658.827 SCH   PRINTED MATL c1997
658.827 TAY : Brand stretch : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout / by David Taylor.     
      Brand stretch : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout / by David T Taylor, David,; General Collection:AVAILABLE ; 658.827 TAY   PRINTED MATL c2004
658.827 TEM : Advanced brand management : from vision to valuation / Paul Temporal.     
      Advanced brand management : from vision to valuation / Paul Temporal. Temporal, Paul.; General Collection:AVAILABLE ; 658.827 TEM   PRINTED MATL c2002
658.827 VIN : Accidental branding : how ordinary people build extraordinary brands / David Vinjamuri.     
      Accidental branding : how ordinary people build extraordinary brands / David Vinjamuri. Vinjamuri, David,; General Collection:AVAILABLE ; 658.827 VIN   PRINTED MATL c2008
658.827 WAR : The power of the purse : how smart businesses are adapting to the world's most important consumers - women / by Fara Warner.     
      The power of the purse : how smart businesses are adapting to the world's most important consumers - Warner, Fara.; General Collection:AVAILABLE ; 658.827 WAR   PRINTED MATL 2010
658.827 YOU : Brand media strategy : integrated communications planning in the digital era / Antony Young.     
      Brand media strategy : integrated communications planning in the digital era / Antony Young. Young, Antony,; General Collection:AVAILABLE ; 658.827 YOU   PRINTED MATL 2011
658.82/BUR    
      Promotion management / John J Burnett. Burnett, John J.; General Collection:AVAILABLE ; 658.82/BUR   PRINTED MATL 1993
      Promotion management / John J Burnett. Burnett, John J.; General Collection:AVAILABLE ; 658.82/BUR   PRINTED MATL 1993
658.83    
      Brands : a marketing game / Randall G Chapman. Chapman, Randall G.; General Collection:AVAILABLE ; 658.83   PRINTED MATL 1992
      Marketing research. Chisnall, Peter M.; General Collection:AVAILABLE ; 658.83   PRINTED MATL 1992
      Marketing research : text and cases / Harper W.Boyd,Jr. ; Ralph Westfall ; Stanley F.Stasch. Boyd,Jr., Harper W.; General Collection:AVAILABLE ; 658.83   PRINTED MATL 1989
      Marketing research in a marketing environment / William R. Dillon, Thomas J. Madden, Neil H. Firtle. Dillon, William R.; General Collection:AVAILABLE ; 658.83   PRINTED MATL 1987
51 additional entries    
658.83 BAI : Introducing marketing research / Paul Baines, Bal Chansarkar.     
      Introducing marketing research / Paul Baines, Bal Chansarkar. Baines, Paul,; General Collection:AVAILABLE ; 658.83 BAI   PRINTED MATL c2002
658.83 BUR    
      Marketing research : online research applications / Alvin C. Burns, Ronald F. Bush. Burns, Alvin C.; General Collection:AVAILABLE ; 658.83 BUR   PRINTED MATL 2003
      Marketing research / Alvin C. Burns, Ronald F. Bush. Burns, Alvin C.; General Collection:AVAILABLE ; 658.83 BUR   PRINTED MATL c2000
      Marketing research / Alvin C. Burns, Ronald F. Bush. Burns, Alvin C.; General Collection:AVAILABLE ; 658.83 BUR   PRINTED MATL c2000
      Marketing research : with SPSS 13.0 student version for windows / Alvin C. Burns, Ronald F. Bush. Burns, Alvin C.; General Collection:AVAILABLE ; 658.83 BUR   PRINTED MATL 2006
      Marketing research : with SPSS 13.0 student version for windows / Alvin C. Burns, Ronald F. Bush. Burns, Alvin C.; General Collection:AVAILABLE ; 658.83 BUR   PRINTED MATL 2006
658.83 Burns    
      Marketing research / Alvin C. Burns, Ronald F. Bush. Burns, Alvin C.; General Collection:AVAILABLE ; 658.83 Burns   PRINTED MATL 1997
      Marketing research / Alvin C. Burns, Ronald F. Bush. Burns, Alvin C.; General Collection:AVAILABLE ; 658.83 Burns   PRINTED MATL 1997
658.83 CHI    
      The essence of marketing research / Peter M.Chisnall. Chisnall, Peter M.; General Collection:AVAILABLE ; 658.83 CHI   PRINTED MATL 1991
      The essence of marketing research / Peter M.Chisnall. Chisnall, Peter M.; General Collection:AVAILABLE ; 658.83 CHI   PRINTED MATL 1991
658.83 CHU : Basic marketing research / Gilbert A. Churchill, Tom J. Brown, Tracy A. Suter.     
      Basic marketing research / Gilbert A. Churchill, Tom J. Brown, Tracy A. Suter. Churchill, Gilbert A.; General Collection:AVAILABLE ; 658.83 CHU   PRINTED MATL c2010
658.83 Crask : Marketing research : principles and applications / Melvin Crask, Richard J. Fox, Roy G. Stout.     
      Marketing research : principles and applications / Melvin Crask, Richard J. Fox, Roy G. Stout. Crask, Melvin.; General Collection:AVAILABLE ; 658.83 Crask   PRINTED MATL 1995
658.83 FAR    
      Marketing metrics : 50+ metrics every executive should master / Neil T. Bendle ... [et al.]. General Collection:AVAILABLE ; 658.83 FAR   PRINTED MATL 2006
      Marketing metrics : 50+ metrics every executive should master / Neil T. Bendle ... [et al.]. General Collection:AVAILABLE ; 658.83 FAR   PRINTED MATL 2006
      Marketing metrics : 50+ metrics every executive should master / Neil T. Bendle ... [et al.]. General Collection:AVAILABLE ; 658.83 FAR   PRINTED MATL 2006
658.83 GRE : Research for marketing decisions / Paul E Green ; Donald S Tull ; Gerald Albaum.     
      Research for marketing decisions / Paul E Green ; Donald S Tull ; Gerald Albaum. Green, Paul E.; General Collection:AVAILABLE ; 658.83 GRE   PRINTED MATL 1988
658.83 GRO : Principles of international marketing research / Len Groves.     
      Principles of international marketing research / Len Groves. Groves, Len.; General Collection:AVAILABLE ; 658.83 GRO   PRINTED MATL 1994
658.83 HAI : Marketing research : within a changing information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau.     
      Marketing research : within a changing information environment / Joseph F. Hair, Jr., Robert P. Bush, Hair, Joseph F.; General Collection:AVAILABLE ; 658.83 HAI   PRINTED MATL 2005
658.83 Kent    
      Marketing research : measurement, method and application / Raymond Kent. General Collection:AVAILABLE ; 658.83 Kent   PRINTED MATL 1999
      Marketing research : measurement, method and application / Raymond Kent. General Collection:AVAILABLE ; 658.83 Kent   PRINTED MATL 1999
658.83 Kress : Marketing research.     
      Marketing research. Kress, George.; General Collection:AVAILABLE ; 658.83 Kress   PRINTED MATL 1988
658.83 LUR    
      Researchwatching : lifting the lid on market research / Giles Lury. Lury, Giles.; General Collection:AVAILABLE ; 658.83 LUR   PRINTED MATL c2004
      Researchwatching : lifting the lid on market research / Giles Lury. Lury, Giles.; General Collection:AVAILABLE ; 658.83 LUR   PRINTED MATL c2004
      Researchwatching : lifting the lid on market research / Giles Lury. Lury, Giles.; General Collection:AVAILABLE ; 658.83 LUR   PRINTED MATL c2004
      Researchwatching : lifting the lid on market research / Giles Lury. Lury, Giles.; General Collection:AVAILABLE ; 658.83 LUR   PRINTED MATL c2004
658.83 MAL    
      Marketing research : an applied orientation / Naresh K. Malhotra. Malhotra, Naresh K.; General Collection:AVAILABLE ; 658.83 MAL   PRINTED MATL 2004
      Marketing research : an applied approach / Naresh Malhotra, David Birks. Malhotra, Naresh K.; General Collection:AVAILABLE ; 658.83 MAL   PRINTED MATL 2000
      Marketing research : an applied approach / Naresh Malhotra, David Birks. Malhotra, Naresh K.; General Collection:AVAILABLE ; 658.83 MAL   PRINTED MATL 2000
      Marketing research : an applied approach / Naresh Malhotra, David Birks. Malhotra, Naresh K.; General Collection:AVAILABLE ; 658.83 MAL   PRINTED MATL 2000
16 additional entries    
658.83 MC DAN : Marketing research essentials / Carl McDaniel, Jr., Roger Gates.     
      Marketing research essentials / Carl McDaniel, Jr., Roger Gates. McDaniel, Carl D.; General Collection:AVAILABLE ; 658.83 MC DAN   PRINTED MATL c2010
658.83 MCD : Marketing research essentials / Carl McDaniel Jr., Roger Gates.     
      Marketing research essentials / Carl McDaniel Jr., Roger Gates. McDaniel, Carl D.; General Collection:AVAILABLE ; 658.83 MCD   PRINTED MATL c2004
658.83 McDaniel : Marketing research essentials / Carl McDaniel ; Roger Gates.     
      Marketing research essentials / Carl McDaniel ; Roger Gates. McDaniel, Carl D.; General Collection:AVAILABLE ; 658.83 McDaniel   PRINTED MATL 1998
658.83 MOUTHINO : Applied marketing research / Luiz Moutinho ; Martin Evans.     
      Applied marketing research / Luiz Moutinho ; Martin Evans. Moutinho, Luiz.; General Collection:AVAILABLE ; 658.83 Moutinho, 658.83 MOUTHINO   PRINTED MATL 1992
658.83 Moutinho    
      Applied marketing research / Luiz Moutinho ; Martin Evans. Moutinho, Luiz.; General Collection:AVAILABLE ; 658.83 Moutinho, 658.83 MOUTHINO   PRINTED MATL 1992
      Applied marketing research / Luiz Moutinho ; Martin Evans. Moutinho, Luiz.; General Collection:AVAILABLE ; 658.83 Moutinho, 658.83 MOUTHINO   PRINTED MATL 1992
      Applied marketing research / Luiz Moutinho ; Martin Evans. Moutinho, Luiz.; General Collection:AVAILABLE ; 658.83 Moutinho, 658.83 MOUTHINO   PRINTED MATL 1992
      Applied marketing research / Luiz Moutinho ; Martin Evans. Moutinho, Luiz.; General Collection:AVAILABLE ; 658.83 Moutinho, 658.83 MOUTHINO   PRINTED MATL 1992
658.83 PET : Learning from winners : how the ARF David Ogilvy Award winners use market research to create advertising success / Raymond Pettit.     
      Learning from winners : how the ARF David Ogilvy Award winners use market research to create advertis Pettit, Raymond C.; General Collection:AVAILABLE ; 658.83 PET   PRINTED MATL c2008
658.83 PRO    
      Essentials of marketing research / Tony Proctor. Proctor, Tony.; General Collection:AVAILABLE ; 658.83 PRO   PRINTED MATL 2005
      Essentials of marketing research / Tony Proctor. Proctor, Tony.; General Collection:AVAILABLE ; 658.83 PRO   PRINTED MATL 2005
      Essentials of marketing research / Tony Proctor. Proctor, Tony.; General Collection:AVAILABLE ; 658.83 PRO   PRINTED MATL 2005
658.83 SHI : Marketing research / Eric Shiu ... [et al.].     
      Marketing research / Eric Shiu ... [et al.]. General Collection:AVAILABLE ; 658.83 SHI   PRINTED MATL c2009
658.83 SMI : The art & science of interpreting market research evidence / D.V.L. Smith and J.H. Fletcher.     
      The art & science of interpreting market research evidence / D.V.L. Smith and J.H. Fletcher. Smith, D. V. L.; General Collection:AVAILABLE ; 658.83 SMI   PRINTED MATL c2004
658.83 VAN HAM : Market research handbook.     
      Market research handbook. General Collection:AVAILABLE ; 658.83 VAN HAM   PRINTED MATL 2007
658.83 Weiers : Marketing research / Ronald M. Weiers.     
      Marketing research / Ronald M. Weiers. Weiers, Ronald M.; General Collection:AVAILABLE ; 658.83 Weiers   PRINTED MATL 1988
658.83 West    
      Marketing research / Chris West. West, Chris.; General Collection:AVAILABLE ; 658.83 West   PRINTED MATL 1998
      Marketing research / Chris West. West, Chris.; General Collection:AVAILABLE ; 658.83 West   PRINTED MATL 1998
658.83 ZIK : Exploring marketing research / William G Zikmund.     
      Exploring marketing research / William G Zikmund. Zikmund, William G.; General Collection:AVAILABLE ; 658.83 Zikmund, 658.83 ZIK   PRINTED MATL 1997
658.83 Zikmund : Exploring marketing research / William G Zikmund.     
      Exploring marketing research / William G Zikmund. Zikmund, William G.; General Collection:AVAILABLE ; 658.83 Zikmund, 658.83 ZIK   PRINTED MATL 1997
658.83025    
      Database marketing : know what your customer wants / Ian Linton. Linton, Ian.; General Collection:AVAILABLE ; 658.83025   PRINTED MATL 1995
      Database marketing : know what your customer wants / Ian Linton. Linton, Ian.; General Collection:AVAILABLE ; 658.83025   PRINTED MATL 1995
658.8302854678 / 22 : Handbook of online marketing research / Joshua Grossnickle, Oliver Raskin.     
      Handbook of online marketing research / Joshua Grossnickle, Oliver Raskin. Grossnickle, Joshua.; General Collection:AVAILABLE ; 658.8302854678 GRO   PRINTED MATL c2001
658.8302854678 GRO : Handbook of online marketing research / Joshua Grossnickle, Oliver Raskin.     
      Handbook of online marketing research / Joshua Grossnickle, Oliver Raskin. Grossnickle, Joshua.; General Collection:AVAILABLE ; 658.8302854678 GRO   PRINTED MATL c2001
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