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Marketing Hospitality Industry Periodicals    
      Journal of hospitality & leisure marketing. Failte Collection Reference:AVAILABLE, Failte Collection Reference:IN TRANSIT ; FI 647.0688   JOURNALS c2008
      Journal of hospitality marketing & management. Failte Collection Reference:AVAILABLE ; FI 381   JOURNALS 2009-
      Journal of vacation marketing. Failte Collection Reference:AVAILABLE, Failte Collection Reference:IN TRANSIT ; FI 338.4791   JOURNALS 1994-
Marketing Hospitality Industry United States Case Studies    
      Cases in hospitality marketing and management / Robert C. Lewis. Lewis, Robert C.; Failte Collection:AVAILABLE, General Collection:AVAILABLE ; FI 647.940688 LEW, 647.940688 LEW   PRINTED MATL c1997
      Cases in hospitality marketing and management. Lewis, Robert C.,; Failte Collection:AVAILABLE ; FI 647.94068 LEW   PRINTED MATL 1989
Marketing Hotel Industry : Marketing for hotels and restaurants / Rodney Martin ; Hotel & Catering Training Board.     
      Marketing for hotels and restaurants / Rodney Martin ; Hotel & Catering Training Board. Martin, Rodney.; Failte Collection Reference:AVAILABLE ; FI 338.43647 MAR   PRINTED MATL 1986
Marketing Hotels    
      Hospitality and travel marketing / Alastair Morrison. Morrison, Alastair M.; Failte Collection:AVAILABLE ; FI 647.94 MOR   PRINTED MATL c1989
      How consumers pick a hotel : strategic segmentation and target marketing / Dennis J. Cahill. Cahill, Dennis J.; Failte Collection:AVAILABLE ; FI 647.94 CAH   PRINTED MATL c1997
Marketing -- Information technology.    
      Marketing 2000 : critical challenges for corporate survival / Laura Mazur. Mazur, Laura.; General Collection:AVAILABLE ; 658.8065   PRINTED MATL 1991
      Marketing and information technology : the strategy, application and implementation of IT in marketin O'Connor, John.; General Collection:AVAILABLE ; 658.800285, 658.800285 O'Connor   PRINTED MATL 1997
Marketing International Business Enterprises : The mirage of global markets : how globalizing companies can succeed as markets localize / David Arnold.     
      The mirage of global markets : how globalizing companies can succeed as markets localize / David Arno Arnold, David.; General Collection:AVAILABLE ; 658.84 ARN   PRINTED MATL c2004
Marketing -- Inventions.    
      Commercializing new technologies : getting from mind to market / Vijay K. Jolly. Jolly, Vijay K.; General Collection:AVAILABLE ; 658.575 Jolly   PRINTED MATL 1997
      Eureka! : the entrepreneurial inventor's guide to developing, protecting and profiting from your idea Gold, Robert J.; General Collection:AVAILABLE ; 608   PRINTED MATL 1994
Marketing -- Ireland.    
      Direct marketing in Ireland : theory and practice / edited by Mary Lawlor ; John Keane. General Collection:AVAILABLE ; 658.84 Lawlor   PRINTED MATL 1998
      Make that grade : marketing revision / Margaret Linehan and Thérèse Cadogan. Linehan, Margaret.; General Collection:AVAILABLE ; 658.8076 LIN   PRINTED MATL c2003
      Managing marketing : concepts and irish cases / John A. Murray and Aidan O'Driscoll. Murray, John A.; General Collection:AVAILABLE ; 658.802 MUR   PRINTED MATL 1993
      Managing marketing : concepts and Irish cases / John A. Murray and Aidan O'Driscoll. Murray, John A.; General Collection:AVAILABLE ; 658.802, 658.802 Mur, 658.802Murray   PRINTED MATL 1999
12 additional entries    
Marketing -- Ireland -- Case studies.    
      Case studies in marketing / edited by Anthony C Cunningham ; et al. Failte Collection:AVAILABLE, General Collection:AVAILABLE ; FI 658.8 CUN, 658.8 Cunningham   PRINTED MATL 1995
      Cases in marketing management and strategy : Volume 3 / edited by Gerry Mortimer. General Collection:AVAILABLE ; 658.8009415 MOR   PRINTED MATL 2000
      Cases in marketing management and strategy : Volume 4 / edited by Catherine Kilbride and Gerry Mortim General Collection:AVAILABLE ; 658.8009415 KIL   PRINTED MATL 2005
Marketing -- Ireland -- Directories. : Million Dollar Directory : The Marketing guide to Ireland.     
      Million Dollar Directory : The Marketing guide to Ireland. Dun & Bradstreet Corporation.; Reference:LIB USE ONLY ; 380.09415   PRINTED MATL 1991
Marketing -- Ireland -- Management -- Case studies.    
      Cases in marketing management and strategy : Volume 3 / edited by Gerry Mortimer. General Collection:AVAILABLE ; 658.8009415 MOR   PRINTED MATL 2000
      Cases in marketing management and strategy : Volume 4 / edited by Catherine Kilbride and Gerry Mortim General Collection:AVAILABLE ; 658.8009415 KIL   PRINTED MATL 2005
Marketing -- Ireland -- Periodicals.    
      Irish marketing and advertising journal. IMJ Journals:AVAILABLE ; 809, 658 23   JOURNALS 1990
      Irish marketing review. Journals:AVAILABLE ; 658.8   JOURNALS 1986-
      Marketing Age. Journals:AVAILABLE ; 405, 658 23   JOURNALS 2007
      Marketing.ie : marketing and media matters   E-Journal c1999-
      MII Quarterly   JOURNALS 2004-
Marketing -- Ireland -- Research.    
      The Irish market : a profile / Edel Foley. Foley, Edel.; General Collection:AVAILABLE ; 658.839415   PRINTED MATL 1992
      The Irish market : a profile / Edel Foley ; Marketing Institute. Foley, Edel.; General Collection:AVAILABLE ; 658.839415   PRINTED MATL 1994
      The Irish market : a profile / Edel Foley ; Marketing Institute. Foley, Edel.; General Collection:AVAILABLE ; 658.839415 FOL   PRINTED MATL 1998
      New products, new markets, new jobs : national marketing conference, Dublin, 1992 / Marketing Institu National Marketing Conference; General Collection:AVAILABLE ; 658.8009415   PRINTED MATL 1992
Marketing -- Key accounts. : Key account management : learning from supplier and customer perspectives / Malcolm McDonald and Beth Rogers.     
      Key account management : learning from supplier and customer perspectives / Malcolm McDonald and Beth McDonald, Malcolm,; General Collection:AVAILABLE ; 658.812 McDonald   PRINTED MATL 1998
Marketing Leisure : The economics of leisure and tourism / John Tribe.     
      The economics of leisure and tourism / John Tribe. Tribe, John.; Failte Collection:AVAILABLE ; FI 790.069   PRINTED MATL 1999
Marketing Leisure Industry Europe : Marketing tourism, hospitality and leisure in Europe / Susan Horner and John Swarbrooke.     
      Marketing tourism, hospitality and leisure in Europe / Susan Horner and John Swarbrooke. Horner, Susan,; Failte Collection:AVAILABLE ; FI 338.4791 HOR   PRINTED MATL 1996
Marketing Leisure Industry Great Britain : Leisure services marketing / Merlin Stone     
      Leisure services marketing / Merlin Stone Stone, Merlin,; Failte Collection:AVAILABLE ; FI 790.0698 STO   PRINTED MATL 1990
Marketing Leisure Industry Periodicals    
      Journal of hospitality & leisure marketing. Failte Collection Reference:AVAILABLE, Failte Collection Reference:IN TRANSIT ; FI 647.0688   JOURNALS c2008
      Journal of hospitality marketing & management. Failte Collection Reference:AVAILABLE ; FI 381   JOURNALS 2009-
Marketing Libraries    
      The accidental library marketer / Kathy Dempsey. Dempsey, Kathy,; Library and Information Science Collection:LIB USE ONLY ; 021.7 DEM   PRINTED MATL 2009
      Library videos and webcasts / Thomas Sean Casserley Robinson. Robinson, Thomas Sean Casserley,; Library and Information Science Collection:LIB USE ONLY ; 020.2854678 ROB   PRINTED MATL 2010
  Marketing Management -- See Also the narrower term Product management
   
Marketing -- Management.    
      Beyond loyalty : the next generation of strategic customer relationship management / Pierre Chenet, Chenet, Pierre.; Failte Collection:AVAILABLE ; FI 658.8 CHE   PRINTED MATL 1999
      Breaking into China. Videos:AVAILABLE ; 658   VIDEO RECORDIN 1995
      Business marketing. Brierty, Edward G.; General Collection:AVAILABLE ; 658.8 Brierty   PRINTED MATL 1998
      Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F.Tanne Dwyer, F. Robert.; General Collection:AVAILABLE ; 658.8 DWY   PRINTED MATL 2006
82 additional entries    
Marketing -- Management -- Case studies.    
      Cases in marketing management / Luiz Moutinho. Moutinho, Luiz.; General Collection:AVAILABLE ; 658.802/Mou   PRINTED MATL 1995
      Managing marketing : concepts and irish cases / John A. Murray and Aidan O'Driscoll. Murray, John A.; General Collection:AVAILABLE ; 658.802 MUR   PRINTED MATL 1993
      Managing marketing : concepts and Irish cases / John A. Murray and Aidan O'Driscoll. Murray, John A.; General Collection:AVAILABLE ; 658.802, 658.802 Mur, 658.802Murray   PRINTED MATL 1999
      Marketing management : an international perspective : case studies / Kamran Kashani and Dominique Tur Kashani, Kamran.; General Collection:AVAILABLE ; 658.802 Kashani   PRINTED MATL 1999
6 additional entries    
Marketing -- Management -- Cost control. : Strategic cost reduction : cutting costs without killing your business / Tim McCormick and Dermot Duff.     
      Strategic cost reduction : cutting costs without killing your business / Tim McCormick and Dermot Duf McCormick, Tim  PRINTED MATL 2012
Marketing -- Management -- Handbooks, manuals, etc. : The marketing plan handbook / Marian Burk Wood.     
      The marketing plan handbook / Marian Burk Wood. Wood, Marian Burk.; Reference:LIB USE ONLY ; 658.802 WOO   PRINTED MATL c2005
Marketing -- Management -- Ireland.    
      Marketing for the small business in Ireland / Bill Clarke. Clarke, Bill.; Failte Collection:AVAILABLE, Quinn Collection: Reference:AVAILABLE ; FI 658.8 CLA, Q658.8 CLA   PRINTED MATL 1990
      Perspectives on marketing management in Ireland / edited by Mary Lambkin ; Tony Meenaghan. Lambkin, Mary.; General Collection:AVAILABLE ; 658.802   PRINTED MATL 1994
      Perspectives on marketing management in Ireland / edited by Mary Lambkin and Tony Meenaghan. Failte Collection:AVAILABLE, General Collection:AVAILABLE ; FI 658.802 LAM, 658.802, 658.802 Lambkin   PRINTED MATL 1994
Marketing -- Management -- Periodicals    
      Journal of Marketing Management. Journal Store:MISSING, Journals:AVAILABLE ; 658 23 ; Available full text from Business Source Premier: 1985-06-01 - 12 months embargo  JOURNALS c1985-
      Marketing.ie : marketing and media matters   E-Journal c1999-
Marketing -- Management -- Problems, exercises, etc. : Marketing briefs : a revision and study guide / Sally Dibb and Lyndon Simkin.     
      Marketing briefs : a revision and study guide / Sally Dibb and Lyndon Simkin. Dibb, Sally.; General Collection:AVAILABLE ; 658.8 DIB   PRINTED MATL 2004
Marketing -- Mathematical models. : Marketing metrics : 50+ metrics every executive should master / Neil T. Bendle ... [et al.].     
      Marketing metrics : 50+ metrics every executive should master / Neil T. Bendle ... [et al.]. General Collection:AVAILABLE ; 658.83 FAR   PRINTED MATL 2006
Marketing -- Mathematics. : Statistics for marketing and business /R Les Galloway     
      Statistics for marketing and business /R Les Galloway Galloway, R Les.; General Collection:AVAILABLE ; 519.502465   PRINTED MATL 1989
Marketing -- Media. : Saints and spinners: top marketers analyse their prospects in the new Ireland / David McWilliams.     
      Saints and spinners: top marketers analyse their prospects in the new Ireland / David McWilliams. McWilliams, David; General Collection:AVAILABLE ; 658.8009415   PRINTED MATL 2005
Marketing -- Moral and ethical aspects. : Marketing ethics : an international perspective / Bodo B. Schlegelmilch.     
      Marketing ethics : an international perspective / Bodo B. Schlegelmilch. Schlegelmilch, Bodo B.; General Collection:AVAILABLE ; 174.4 Schlegelmilch, 174.4 SCH   PRINTED MATL 1998
Marketing Motels : Hospitality and travel marketing / Alastair Morrison.     
      Hospitality and travel marketing / Alastair Morrison. Morrison, Alastair M.; Failte Collection:AVAILABLE ; FI 647.94 MOR   PRINTED MATL c1989
Marketing Motion Picture Industry : The film marketing handbook : a practical guide to marketing strategies for independent films / edited by John Durie ; written by Annika Pham, Neil Watson.     
      The film marketing handbook : a practical guide to marketing strategies for independent films / edite Pham, Annika.  PRINTED MATL 1993
Marketing Natural Foods : Marketing trends for organic food in the 21st century / editor, George Baourakis.     
      Marketing trends for organic food in the 21st century / editor, George Baourakis. General Collection:AVAILABLE ; 338.17641302 BAO   PRINTED MATL c2004
Marketing New Products    
      New food product development : from concept to marketplace / Gordon W. Fuller. Fuller, Gordon W.; General Collection:DUE 16-08-17, General Collection:AVAILABLE ; 641.300688 FUL   PRINTED MATL c1994
      Product development : meeting the challenge of the design-marketing interface / edited by Margaret Br General Collection:AVAILABLE ; 658.575   PRINTED MATL c1995
Marketing Nonprofit Organizations    
      Strategic marketing for nonprofit organizations / Philip Kotler, Alan R. Andreasen. Kotler, Philip.; General Collection:AVAILABLE ; 658.8 Kotler   PRINTED MATL 1996
      Strategic marketing for nonprofit organizations / Alan R. Andreasen, Philip Kotler. Andreasen, Alan R.,; General Collection:AVAILABLE ; 658.8 AND   PRINTED MATL c2003
      Successful charity marketing : meeting need / Ian Bruce. Bruce, Ian; General Collection:AVAILABLE ; 658.8 Bruce   PRINTED MATL 1998
Marketing -- Northern Ireland -- Research. : The Northern Ireland market : a profile / Marketing Institute.     
      The Northern Ireland market : a profile / Marketing Institute. Marketing Institute.; General Collection:AVAILABLE ; 658.839416   PRINTED MATL 1991
Marketing Occupations Advertising : Careers in marketing, advertising and public relations / Caroline Hird.     
      Careers in marketing, advertising and public relations / Caroline Hird. Hird, Caroline.; General Collection:AVAILABLE ; 331.702   PRINTED MATL 1994
  Marketing of bank services -- See Bank marketing
   
  Marketing of banking services -- See Bank marketing
   
  Marketing of manuscripts (Authorship) -- See Authorship Marketing
   
  Marketing of professional services -- See Professions Marketing
   
Marketing -- Periodicals.    
      European journal of marketing.   JOURNALS
      Irish marketing review. Journals:AVAILABLE ; 658.8   JOURNALS 1986-
      Journal of digital & social media marketing.   E-Journal 2013-
      Journal of marketing. [electronic resource] Available full text from Business Source Premier: 1936-07-01 -  COMPUTER FILE
      Marketing Age. Journals:AVAILABLE ; 405, 658 23   JOURNALS 2007
Marketing Photographers : The business of portrait photography / Tom McDonald.     
      The business of portrait photography / Tom McDonald. McDonald, Tom.; General Collection:AVAILABLE ; 778.92 Mc DON   PRINTED MATL 2002
Marketing -- Planning.    
      The 12-day marketing plan : construct a marketing programme that really works - in less than two wee Makens, James C.; Failte Collection:AVAILABLE ; FI 658.8 MAK   PRINTED MATL 1989
      Essential guide to marketing planning / Marian Burk Wood. Wood, Marian Burk.; General Collection:AVAILABLE ; 658.802 WOO   PRINTED MATL 2010
      The marketing plan. Westwood, John,; Failte Collection:AVAILABLE ; FI 658.802 WES   PRINTED MATL 1990
      Marketing planning : principles into practice / Marian Burk Wood. Wood, Marian Burk.; General Collection:AVAILABLE ; 658.802 WOO   PRINTED MATL 2004
5 additional entries    
Marketing -- Pricing.    
      Pricing : concepts and methods for effective marketing / Andre Gabor ; with appendices by John M. Ba Gabor, Andre,; General Collection:AVAILABLE ; 658.8/GAB   PRINTED MATL c1988
      Pricing for results : how to set prices*how to present prices*how to discount prices*how to negotiate Winkler, John.; General Collection:AVAILABLE ; 658.816/WIN   PRINTED MATL 1991
Marketing -- Problems, exercises, etc.    
      Marketing : a multiple-choice study guide / Everett M. Jacobs. Jacobs, Everett M.; General Collection:AVAILABLE ; 658.8   PRINTED MATL 1995
      Sales and marketing environment 1998-99 / Mike Oldroyd. Oldroyd, Michael.; General Collection:AVAILABLE ; 658.82 Oldroyd   PRINTED MATL 1998
Marketing Professions    
      Consumers and services / Mark Gabbott and Gillian Hogg. Gabbott, Mark.; General Collection:AVAILABLE ; 658.812 GAB   PRINTED MATL c1998
      Professional services marketing : strategy and tactics / F.G. Crane. Crane, F. G.; Failte Collection:AVAILABLE ; FI 658.802 CRA   PRINTED MATL c1993
      Services marketing / Helen Woodruffe. Woodruffe, Helen.; Failte Collection:AVAILABLE ; FI 658.803384   PRINTED MATL 1995
      Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. Lovelock, Christopher H.; General Collection:AVAILABLE ; 658.8 LOV   PRINTED MATL c2007
      Services marketing : people, technology, strategy / Christopher H. Lovelock. Lovelock, Christopher H.; General Collection:AVAILABLE ; 658.802s LOV, 658.8 LOV   PRINTED MATL c2001
Marketing Professions Advertising : Careers in marketing, advertising and public relations / Caroline Hird.     
      Careers in marketing, advertising and public relations / Caroline Hird. Hird, Caroline.; General Collection:AVAILABLE ; 331.702   PRINTED MATL 1994
Marketing -- Psychological aspects.    
      Handbook of consumer psychology / edited by Curtis P. Haugtvedt, Paul M. Herr and Frank R. Kardes. Haugtvedt, Curtis P.,; General Collection:AVAILABLE ; 658.8342 HAU   PRINTED MATL 2007
      How consumers decide [videorecording] : feelings and the hidden mind / Learning Seed ; writer and exe Multi-Media Collection:AVAILABLE ; 658.8   DVD c2007
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