Marketing -- Blogs. : Inbound marketing [electronic resource] : get found using Google, social media, and blogs / Brian Halligan and Dharmesh Shah.
Inbound marketing [electronic resource] : get found using Google, social media, and blogs / Brian Hal
Halligan, Brian,
c2010
Marketing Brand Name Products
Branding across borders : a guide to global brand marketing / James R. Gregory with Jack G. Wiechman
Gregory, James R.;
General Collection:AVAILABLE
;
658.827 GRE
2001
Brands and branding / [edited by] Rita Clifton and John Simmons ; with Sameena Ahmad ... [et al.].
General Collection:AVAILABLE
;
658.827 CLI
2004
Brandsimple : how the best brands keep it simple and succeed / Allen P. Adamson.
Adamson, Allen P.;
General Collection:AVAILABLE
;
658.827 ADA
2007
Creating powerful brands in consumer, service and industrial markets / Leslie de Chernatony and Malco
De Chernatony, L.;
General Collection:AVAILABLE
;
658.827 De Chernatony
1998
3 additional entries
Marketing Brand Name Products Management : Co-branding : the science of alliance / Tom Blackett and Robert W. Boad.
Co-branding : the science of alliance / Tom Blackett and Robert W. Boad.
Blackett, Tom.;
General Collection:AVAILABLE
;
658.827 Blackett
1999
Marketing -- Branding. : Saints and spinners: top marketers analyse their prospects in the new Ireland / David McWilliams.
Saints and spinners: top marketers analyse their prospects in the new Ireland / David McWilliams.
McWilliams, David;
General Collection:AVAILABLE
;
658.8009415
2005
Marketing -- Brands.
Branding in action : cases and strategies for profitable brand management / Graham Hankinson ; Phili
Hankinson, Graham.;
General Collection:AVAILABLE
;
658.827
1993
Brands : the new wealth creators / edited by Susannah Hart ; John Murphy.
General Collection:AVAILABLE
;
658.827 Hart
1998
Consumer marketing strategies / Harvard Business Review.
Harvard Business Review.;
General Collection:AVAILABLE
;
658.8342 HBR
1991
Creating powerful brands : the strategic route to success in consumer, industrial and service markets
De Chernatony, L.;
General Collection:AVAILABLE
;
658.827
1994
4 additional entries
Marketing -- Case studies
Best practice cases in branding : lessons from the world's strongest brands / Kevin Lane Keller
Keller, Kevin Lane,;
General Collection:AVAILABLE
;
658.827 KEL
c2008
Beyond MaxiMarketing : the new power of caring and daring / Stan Rapp, Thomas L. Collins.
Rapp, Stan.;
General Collection:AVAILABLE
;
658.8 RAP
c1994
Business marketing / Andrew C Gross ; et al.
Gross, Andrew C.;
General Collection:AVAILABLE
;
658.8065
1993
Cases in international marketing / Jean-Pierre Jeannet et al.
Jeannet, Jean-Pierre.;
General Collection:AVAILABLE
;
658.848
1995
16 additional entries
Marketing -- Case studies -- French language.
Etudes de cas corrigees de marketing / Marc Pointet.
Pointet, Marc.;
General Collection:AVAILABLE
;
658.8
1995
Le marketing : questions, exercises et cas / edited by Pierre-Louis Dubois ; Alain Jolibert.
Dubois, Pierre-Louis.;
General Collection:AVAILABLE
;
658.8
1995
Marketing Caterers And Catering Electronic Data Processing : The caterer and hotelkeeper guide to the internet / David Grant and Peter McBride.
The caterer and hotelkeeper guide to the internet / David Grant and Peter McBride.
Grant, David,;
Failte Collection:AVAILABLE
;
FI 647.9406880285 GRA
2000
Marketing Catering Industry : Marketing for hotels and restaurants / Rodney Martin ; Hotel & Catering Training Board.
Marketing for hotels and restaurants / Rodney Martin ; Hotel & Catering Training Board.
Martin, Rodney.;
Failte Collection Reference:AVAILABLE
;
FI 338.43647 MAR
1986
Marketing channels -- See Also Physical distribution of goods
Marketing channels.
The channel advantage : going to market with multiple sales channels to reach more customers, sell mo
Friedman, Lawrence G.;
Failte Collection:AVAILABLE, General Collection:AVAILABLE
;
FI 658.84 FRI, 658.84 Friedman
1999
Management in marketing channels / Louis W. Stern, Adel I. El-Ansary, James R. Brown.
Stern, Louis W.;
General Collection:AVAILABLE
;
658.8
1989
Marketing channels / Louis W. Stern, Adel I. El-Ansary, Anne T. Coughlan.
Stern, Louis W.;
General Collection:MISSING, General Collection:AVAILABLE
;
658.8 stern, 658.8 STE
1996
Marketing channels / Anne T. Coughlan ... [et al.].
Coughlan, Anne T.;
General Collection:AVAILABLE
;
658.84 COU
c2001
9 additional entries
Marketing channels -- Management.
Designing and managing the supply chain : concepts, strategies, and case studies / David Simchi-Levi,
Simchi-Levi, David.;
General Collection:AVAILABLE
;
658.5 SIM
2000
Marketing channels : a management view / Bert Rosenbloom.
Rosenbloom, Bert.;
General Collection:AVAILABLE
;
658.87 ROS
c2004
Principles of supply chain management : a balanced approach / Joel D. Wisner, Keah-Choon Tan, G. Keon
Wisner, Joel D.,;
General Collection:AVAILABLE
;
658.7 WIS
2016
Supply chain management : strategy, planning, and operation / Sunil Chopra, Peter Meindl.
Chopra, Sunil,;
General Collection:AVAILABLE
;
658.7 CHO
c2013
Supply chain management : strategy, planning, and operation / Sunil Chopra, Peter Meindl.
Chopra, Sunil,;
General Collection:AVAILABLE
;
658.7 CHO
2016
Marketing communication.
Marketing communications classics : an international collection of classic and contemporary papers /
Fitzgerald, Maureen.;
General Collection:AVAILABLE
;
658.848 Fitzgerald, 658.802 FIT
2000
Modern marketing communications.
Jefkins, Frank William.;
Failte Collection:AVAILABLE
;
FI 658.8
c1990
Marketing -- Communication systems -- Data processing.
Cybermarketing / Len Keeler.
Keeler, Len.;
General Collection:AVAILABLE
;
658.84 KEE
1995
Cybermarketing : how to use the superhighway to market your products and services / Pauline Bickerton
Bickerton, Pauline.;
General Collection:AVAILABLE
;
658.84 Bickerton
1996
Marketing for success : a practical guide for tourism businesses : direct marketing and the Internet
Bord Fáilte.;
Official Publication:AVAILABLE
;
338.4791 Bord Failte
1997
Marketing on the Internet : multimedia strategies for the World Wide Web / Jill H. Ellsworth, Matthew
Ellsworth, Jill H.,;
General Collection:AVAILABLE
;
658.84
1995
Marketing on the Internet : winning global competitve advantage / Irene McGoey.
McGoey, Irene.;
General Collection:AVAILABLE
;
658.84 McGoey
1998
Marketing communications -- Staff publication : Patricia Medcalf : Institute of Technology Tallaght .
Patricia Medcalf : Institute of Technology Tallaght .
Medcalf, Patricia.
2009
Marketing -- Conferences. : New products, new markets, new jobs : national marketing conference, Dublin, 1992 / Marketing Institute ; Business & Finance Magazine. serial
New products, new markets, new jobs : national marketing conference, Dublin, 1992 / Marketing Institu
National Marketing Conference;
General Collection:AVAILABLE
;
658.8009415
1992
Marketing Convention Facilities
Conferences : a twenty-first century industry / Tony Rogers.
Rogers, Tony.;
Failte Collection:AVAILABLE
;
FI 060 ROG
c1998
Convention sales and services / Milton T. Astroff, James R. Abbey.
Astroff, Milton T.;
Failte Collection Reference:IN TRANSIT
;
FI 658.82 AST
c1991
Marketing Customer Services : Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.
Lovelock, Christopher H.;
General Collection:AVAILABLE
;
658.8 LOV
c2007
Marketing Customer Services Management : Services marketing management : a strategic perspective/ Hans Kasper, Piet van Helsdingen, Mark Gabbott.
Services marketing management : a strategic perspective/ Hans Kasper, Piet van Helsdingen, Mark Gabbo
Kasper, Hans.;
General Collection:AVAILABLE
;
658.8 KAS
c2006
Marketing -- Data processing. : Marketing in the digital age / John O'Connor, Eamonn Galvin.
Marketing in the digital age / John O'Connor, Eamonn Galvin.
O'Connor, John.;
General Collection:AVAILABLE
;
658.80025 O'CON
2000
Marketing -- Databases. : Handbook of online marketing research / Joshua Grossnickle, Oliver Raskin.
Handbook of online marketing research / Joshua Grossnickle, Oliver Raskin.
Grossnickle, Joshua.;
General Collection:AVAILABLE
;
658.8302854678 GRO
c2001
Marketing -- Decision making.
Marketing : concepts and decision making.
Gross, Charles W.;
General Collection:AVAILABLE
;
658.802 PET
1987
Strategic marketing / David W. Cravens, Nigel F. Piercy.
Cravens, David W.;
General Collection:AVAILABLE
;
658.802 CRA
2006
Marketing -- Decision making -- Case studies.
Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson.
Kerin, Roger A.;
General Collection:AVAILABLE
;
658.802 KER
c2001
Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson
Kerin, Roger A.;
Failte Collection:AVAILABLE
;
FI 658.8 KER
c1990
Marketing -- Decision making -- Moral and ethical aspects. : Ethical decision making in marketing / Lawrence B. Chonko.
Ethical decision making in marketing / Lawrence B. Chonko.
Chonko, Lawrence B.;
General Collection:AVAILABLE
;
658.802 CHO
c1995
Marketing Design Services : Designing a digital portfolio / Cynthia L. Baron.
Designing a digital portfolio / Cynthia L. Baron.
Baron, Cynthia.;
General Collection:AVAILABLE
;
741.60688 BAR
c2010
Marketing -- Dictionaries.
Dictionary of marketing / A. Ivanovic, P.H. Collin.
Ivanovic, A.,;
General Collection:AVAILABLE
;
658.8003
1996
Dictionary of marketing and advertising / Jerry M Rosenberg.
Rosenberg, Jerry M.;
Reference:LIB USE ONLY
;
658.8003
1995
Marketing -- Direct marketing.
Direct and database marketing / Graeme McCorkell.
McCorkell, Graeme.;
General Collection:AVAILABLE
;
658.84 MCC, 658.84 McCorkell
1997
Direct hit : winning direct marketing campaigns / Merlin Stone ; et al.
Stone, Merlin.;
General Collection:AVAILABLE
;
658.84
1995
Direct marketing : an integrated approach / William J McDonald.
McDonald, William J.;
General Collection:AVAILABLE
;
658.84 McDonald
1998
Direct marketing : an integrated approach / William J. McDonald.
McDonald, William J.,;
General Collection:AVAILABLE
;
658.84 McDonald
1998
3 additional entries
Marketing -- Direct marketing -- Ireland.
Focus on the future : the coming boom in direct marketing : volume 1: analysis / Gerard O'Neill ; Ir
O'Neill, Gerard.;
General Collection:AVAILABLE
;
658.84
1996
Marketing for success : a practical guide for tourism businesses : direct marketing and the Internet
Bord Fáilte.;
Official Publication:AVAILABLE
;
338.4791 Bord Failte
1997
Marketing -- Directories. : The ... Marketing news marketing yellow pages and international directory of the American Marketing Association. [electronic resource]
The ... Marketing news marketing yellow pages and international directory of the American Marketing A
American Marketing Association.; Available full text from Business Source Premier: 1972-07-01 -
Marketing Education
Marketing training services / Ian Linton.
Linton, Ian.;
Failte Collection:AVAILABLE
;
FI 658.31240688 LIN
1997
Strategic marketing for educational institutions / Philip Kotler ; Karen F A Fox.
Kotler, Philip.
1994
Marketing Electronic Books : E-book publishing success : how anyone can write, compile and sell e-books on the Internet / Kingsley Oghojafor.
E-book publishing success : how anyone can write, compile and sell e-books on the Internet / Kingsley
Oghojafor, Kingsley.;
General Collection:AVAILABLE
;
070.573 OGH
2005
Marketing Employees Training Of : Marketing training services / Ian Linton.
Marketing training services / Ian Linton.
Linton, Ian.;
Failte Collection:AVAILABLE
;
FI 658.31240688 LIN
1997
Marketing Environmental aspects -- See Green marketing
Marketing -- Europe.
Cases in European marketing / Richard Lynch.
Lynch, Richard L.;
General Collection:AVAILABLE
;
658.80094
1993
European business : an issue-based approach / Richard Welford ; Kate Prescott.
Welford, Richard,;
General Collection:AVAILABLE
;
338.9 Welford
1996
Marketing in Europe : case studies / Jordi Montana.
Montaña, Jordi.;
General Collection:AVAILABLE
;
658.80094
1994
Principles of marketing / Philip Kotler ... [et al.]
General Collection:AVAILABLE
;
658.80094 KOT
2002
2 additional entries
Marketing -- Europe -- Case studies.
Principles and practice of marketing / David Jobber.
Jobber, David.;
General Collection:AVAILABLE
;
658.8 JOB
1998
Principles and practice of marketing / Jim Blythe.
Blythe, Jim.;
General Collection:AVAILABLE
;
658.8 BLY
2009
Principles & practice of marketing / Jim Blythe.
Blythe, Jim.;
General Collection:AVAILABLE
;
658.8 BLY
2006
Principles and practice of marketing / David Jobber.
Jobber, David,;
General Collection:AVAILABLE
;
658.8 JOB
2001
Marketing -- Europe -- Management. : The marketing challenge / Laura Mazur, Annik Hogg.
The marketing challenge / Laura Mazur, Annik Hogg.
Mazur, Laura.;
General Collection:AVAILABLE
;
658.8
c1993
Marketing -- Europe -- Management -- Textbooks. : Marketing management / Philip Kotler ... [et al.].
Marketing management / Philip Kotler ... [et al.].
General Collection:AVAILABLE
;
658.8 KOT
2012
Marketing -- Europe -- Textbooks. : Marketing management / Philip Kotler ... [et al.].
Marketing management / Philip Kotler ... [et al.].
General Collection:AVAILABLE
;
658.8 KOT
2012
Marketing -- European Union countries. : European business and marketing / edited by Phil Harris and Frank McDonald.
European business and marketing / edited by Phil Harris and Frank McDonald.
General Collection:AVAILABLE
;
381.094 HAR
2004
Marketing -- Evaluation. : Marketing performance assessment / Thomas V. Bonoma, Bruce H. Clark.
Marketing performance assessment / Thomas V. Bonoma, Bruce H. Clark.
Bonoma, Thomas V.;
Failte Collection:AVAILABLE
;
FI 658.8 BON
c1988
Marketing -- Examinations -- Study guides.
Marketing / Margaret Linehan and Thérèse Cadogan.
Linehan, Margaret.;
General Collection:AVAILABLE
;
658.8 LIN
2007
Marketing / Margaret Linehan and Thérèse Cadogan.
Linehan, Margaret.;
General Collection:AVAILABLE
;
658.8 LIN
2011
Marketing -- Fashion : An investigation into the success of chanel on the international market: Final year project / Institute of Technology Tallaght ; School of Business & Humanities
An investigation into the success of chanel on the international market: Final year project / Institu
Institute of Technology Tallaght;
Reference:LIB USE ONLY
;
400
2004
Marketing Festivals Ireland : Study of Ireland's festivals & events sector / Fáilte Ireland.
Study of Ireland's festivals & events sector / Fáilte Ireland.
Fáilte Ireland (Organization);
General Collection:AVAILABLE
;
338.4791
2005
Marketing -- Financial aspects. : New products, new markets, new jobs : national marketing conference, Dublin, 1992 / Marketing Institute ; Business & Finance Magazine. serial
New products, new markets, new jobs : national marketing conference, Dublin, 1992 / Marketing Institu
National Marketing Conference;
General Collection:AVAILABLE
;
658.8009415
1992
Marketing Food
Developing new food products for a changing marketplace / edited by Aaron L. Brody, John B. Lord.
Failte Collection:DUE 16-08-17
;
FI 664.00685 BRO
2000
Marketing in food, hospitality, tourism and events : a critical approach / Richard Tresidder and Crai
Tresidder, Richard.;
General Collection:AVAILABLE
;
647.0688 TRE
c2012
New food product development : from concept to marketplace / Gordon W. Fuller.
Fuller, Gordon W.;
General Collection:DUE 16-08-17, General Collection:AVAILABLE
;
641.300688 FUL
c1994
Marketing Food Service
Hospitality and travel marketing / Alastair Morrison.
Morrison, Alastair M.;
Failte Collection:AVAILABLE
;
FI 647.94 MOR
c1989
Hospitality marketing management / Robert D. Reid.
Reid, Robert D.;
Failte Collection:AVAILABLE
;
FI 642.0688 REI
c1989
Hotel and food service marketing : a managerial approach / Francis Buttle.
Buttle, Francis.;
General Collection:AVAILABLE
;
647.940688
1986
Marketing by menu / Nancy Loman Scanlon.
Scanlon, Nancy Loman.;
General Collection:AVAILABLE
;
647.95 Scanlon
1999
Menu design : merchandising and marketing / Albin G. Seaberg.
Seaberg, Albin G.;
General Collection:AVAILABLE
;
647.95 Seaberg
1991
Marketing Food Service Periodicals : Journal of restaurant & foodservice marketing
Journal of restaurant & foodservice marketing
Failte Collection Reference:AVAILABLE
;
FI 647.950688
Marketing -- German language. : Grundbegriffe des marketing / Joachim Zentes.
Grundbegriffe des marketing / Joachim Zentes.
Zentes, Joachim.;
General Collection:AVAILABLE
;
658.8 Zentes
1996
Marketing, Government -- See Government marketing
Marketing Graphic Arts : Designing a digital portfolio / Cynthia L. Baron.
Designing a digital portfolio / Cynthia L. Baron.
Baron, Cynthia.;
General Collection:AVAILABLE
;
741.60688 BAR
c2010
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