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Full title details

  
Author O'Connor, John.
Title Marketing and information technology : the strategy, application and implementation of IT in marketing / John O'Connor and Eamonn Galvin.
Imprint UK : Pitman Publishing, 1997.
LOCATION CLASS # NOTE STATUS
 General Collection  658.800285    AVAILABLE
 General Collection  658.800285 O'Connor    AVAILABLE
 General Collection  658.800285 O'Connor    AVAILABLE

Additional Information about this title

Phys. Description 1 text 289p
Note Includes glossary of terms and index.
Subject Information technology.
Marketing -- Information technology.
       Show similar items
Alt Author Galvin, Eamonn.
ISBN 0273626442
Marc hz14425 Uk
text rdacontent

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