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Full title details

  
Author Mazur, Laura.
Title Marketing 2000 : critical challenges for corporate survival / Laura Mazur.
Imprint London : The Economist Intelligence Unit : Business International Ltd, 1991.
LOCATION CLASS # NOTE STATUS
 General Collection  658.8065    AVAILABLE

Additional Information about this title

Phys. Description 1 text x,118p ill.
Series Management guides ; Special Report No.2126.
Note Includes case studies on Coca-Cola, Barclays, Zanussi, United Distillers, Nestle, British Airways, etc.
Bibliog. Bibliography:ps.117-8.
Subject Marketing -- Brands.
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ISBN 0850585295
Marc hz3368 Uk
text rdacontent

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